--- title: Increase Customer Retention with Behavioral Loyalty Service | LoyaltyLevers description: Through behavioral loyalty programs, we create and develop compelling strategies to encourage and drive specific behaviors. image: https://www.loyaltylevers.com/hubfs/Starbucks.png --- [![LoyaltyLevers Loyalty Consulting](https://www.loyaltylevers.com/hs-fs/hubfs/LLLogoBlack.png?width=478&height=123&name=LLLogoBlack.png "LoyaltyLevers Loyalty Consulting")](https://www.loyaltylevers.com?hsLang=en) - [Consulting](https://www.loyaltylevers.com) - [Design](https://www.loyaltylevers.com/loyalty-design) - [Benefits](https://www.loyaltylevers.com/loyalty-program-benefits) - [KPI's](https://www.loyaltylevers.com/loyalty-kpi) - [Software](https://www.loyaltylevers.com/customer-loyalty-software) - [Case Studies](https://www.loyaltylevers.com/examples) - [Contact Us](https://www.loyaltylevers.com/contact_us) Open main menu [![LoyaltyLevers logo](https://www.loyaltylevers.com/hs-fs/hubfs/raw_assets/public/loyalty-levers-theme/images/logo-icon.png?width=256&name=logo-icon.png "LoyaltyLevers logo")](https://www.loyaltylevers.com/?hsLang=en) - [Consulting](https://www.loyaltylevers.com) - [Getting Started](https://www.loyaltylevers.com/getting-started) - [Design](https://www.loyaltylevers.com/loyalty-design) - [Benefits](https://www.loyaltylevers.com/loyalty-program-benefits) - [Lever 1: Behavior Drivers](https://www.loyaltylevers.com/loyalty-program-benefits-behavior-drivers) - [Lever 2: Sentiment Builders](https://www.loyaltylevers.com/loyalty-program-benefits-sentiment-builders) - [Lever 3: Engagement Activators](https://www.loyaltylevers.com/loyalty-program-benefits-engagement-activators) - [Software](https://www.loyaltylevers.com/customer-loyalty-software) - [KPI's](https://www.loyaltylevers.com/loyalty-kpi) - [Margin Lift KPI](https://www.loyaltylevers.com/loyalty-kpi-marginlift) - [Case Studies](https://www.loyaltylevers.com/examples) - [Contact Us](https://www.loyaltylevers.com/contact_us) - [About LoyaltyLevers](https://www.loyaltylevers.com/contact_us-0) Close main menu # Loyalty Program Benefits:  *Behavior Drivers* Done right, incentives drive data capture and spur incremental behavior.  The ability to structure motivating earning opportunities and offer high value rewards is the key to success for this Lever.  By analyzing and segmenting based on customer patterns, and then applying the vast reservoir of proven loyalty psychology, successful programs pull customers to the next level of spend and lock them in. Developing a winning array of Behavior Drivers can seem overwhelming. That’s why I favor a roadmap approach focused on achievable near-term success while plotting the larger course to the future desired state. As an option, a detailed analysis of the impact of your current program will provide guidance and insights about key patterns and the priority behavioral inflection points. ## The Behavior Drivers **Targeted Bonuses** **Limited Time Incentives** **Exclusive Products** **Upgraded Awards** **Frequency Thresholds** **Spend Thresholds** **Referral Rewards** **Extra Savings** ### Case Study: Starbucks ![Loyalty Program Examples - Starbucks3](https://www.loyaltylevers.com/hs-fs/hubfs/Starbucks.png?width=71&name=Starbucks.png) Starbucks has moved from a one size fits all program a few years ago to a completely personalized program with an impressive grasp of how to best use Behavior Drivers.  You know you’ve reached success when the CEO has an acronym for your program (“SR”) and frequently references it on earnings calls. As of Q2 2021, the 22.9M SR members accounted for 52% of revenue.   This is no doubt about the ability to broaden the member’s purchases with timely incentives. As a result, the Starbucks Rewards program also ranked at # 3 on the list of top strategic initiatives listed in the most recent annual report. That’s ahead of #5, which was increasing the geographic footprint. Here are some highlights of how Starbucks maximizes LoyaltyLevers. ##### Offer Personalization Using Machine Learning, Starbucks personalizes over 20 million offers weekly, delivering 3X the return of non-personalized offers. The algorithms assemble dynamic actions and dynamic rewards nudging members towards the most relevant categories, sub-categories or products. All while varying dayparts and locations with different levels and type of rewards.   ![Loyalty Program Examples - Starbucks](https://www.loyaltylevers.com/hs-fs/hubfs/Starbucks1.png?width=250&height=436&name=Starbucks1.png "Loyalty Program Examples - Starbucks") ##### Channel Integration The Starbucks mobile app provides a great example of how the experience and the rewards program need to work together.   Being able to order a custom drink in advance, including extras for only 25 stars, and then spend less than 30 seconds in the store, is a game changer.  It's no surprise that average ticket increased by 21% during the Pandemic.     ![Loyalty Program Examples - Starbucks 2](https://www.loyaltylevers.com/hs-fs/hubfs/Starbucks2.png?width=250&height=371&name=Starbucks2.png "Loyalty Program Examples - Starbucks 2") ## Let's Build Something Together. ![LoyaltyLevers Logo for Loyalty Consulting Services](https://www.loyaltylevers.com/hs-fs/hubfs/LLLogoWhite.png?width=484&name=LLLogoWhite.png "LoyaltyLevers Logo for Loyalty Consulting Services") [Follow us on Facebook](https://www.youtube.com/channel/UCBSPZbL6L_QBaz2QeawBQgg) [Follow us on LinkedIn](https://www.linkedin.com/company/loyaltylevers/) [Follow us on Twitter](https://x.com/loyaltylever) [Follow us on Instagram](https://www.pinterest.com/loyaltylevers/) - About - [Blog](https://www.loyaltylevers.com/examples) - [Contact](mailto:husseyp@loyaltylevers.com) ### Get News and Updates about LoyaltyLevers Copyright © 2026, LoyaltyLevers Privacy Policy | Terms of Use