CRM Loyalty Programs: IKEA Family
CRM Loyalty Programs take a softer approach to developing customer loyalty, avoiding points and other complicated schemes in favor of a simple value proposition to encourage the customer to identify themselves and engage with the brand. Strategies for this type of program can range from a simple email club to a highly personalized experience designed to maximize the relationship. IKEA Family is a massive global loyalty program adopting this approach, and it has helped this retailer to get to know their customers better while battling brands like Wayfair in a highly competitive marketplace.
