Loyalty Examples

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CRM Loyalty Program

CRM Loyalty Programs: IKEA Family

CRM Loyalty Programs take a softer approach to developing customer loyalty, avoiding points and other complicated schemes in favor of a simple value proposition to encourage the customer to identify themselves and engage with the brand.  Strategies for this type of program can range from a simple email club to a highly personalized experience designed to maximize the relationship.  IKEA Family is a massive global loyalty program adopting this approach, and it has helped this retailer to get to know their customers better while battling brands like Wayfair in a highly competitive marketplace. 

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