---
title: Loyalty Examples
description: LoyaltyLevers' comprehensive list of Loyalty Program Examples of successful businesses that drive growth, revenue, and customer retention through loyalty programs.
---

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# Loyalty Examples

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[Read more](https://www.loyaltylevers.com/examples/crm-loyalty-program-example)

## [Top 15 CRM Loyalty Program Examples to Inspire Your Business](https://www.loyaltylevers.com/examples/crm-loyalty-program-example)

Customer loyalty programs have evolved beyond simple points and discounts. Today, businesses can connect loyalty...

[![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) Oct 1, 2026, 3:57:30 PM

[Read more](https://www.loyaltylevers.com/examples/ai-crm-loyalty-programs-2026)

## [How AI Is Transforming CRM Loyalty Programs in 2026](https://www.loyaltylevers.com/examples/ai-crm-loyalty-programs-2026)

Customer loyalty is becoming increasingly data-driven. In 2026, businesses are using artificial intelligence (AI)...

[![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) Sep 18, 2026, 2:24:12 PM

[Read more](https://www.loyaltylevers.com/examples/crm-loyalty-programs-customer-engagement)

[CRM Loyalty Program](https://www.loyaltylevers.com/examples/tag/crm-loyalty-program)

## [How CRM and Loyalty Programs Affect Customer Engagement in 2026](https://www.loyaltylevers.com/examples/crm-loyalty-programs-customer-engagement)

Customer expectations are changing rapidly in 2026. Customers want brands to understand their needs, provide...

[![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) Sep 14, 2026, 3:50:48 PM

[Read more](https://www.loyaltylevers.com/examples/loyalty-consulting-services-guide)

## [Complete Guide for Loyalty Consulting Services in USA](https://www.loyaltylevers.com/examples/loyalty-consulting-services-guide)

In today’s competitive market, building lasting customer relationships requires more than traditional rewards and promotional offers. **Loyalty consulting services in the USA** help businesses create customer loyalty strategies that improve engagement, encourage valuable behaviors, strengthen relationships, and support long-term growth. From loyalty program design and rewards to personalization, CRM, partnerships, and ROI measurement, the right approach can turn customer loyalty into a measurable business advantage.

[![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) Aug 18, 2026, 3:03:54 PM

[Read more](https://www.loyaltylevers.com/examples/insider-advice-on-optimizing-your-loyalty-program-performance)

[Loyalty Program Design](https://www.loyaltylevers.com/examples/tag/loyalty-program-design) [Loyalty Program Examples](https://www.loyaltylevers.com/examples/tag/loyalty-program-examples) [Subscription Loyalty](https://www.loyaltylevers.com/examples/tag/subscription-loyalty) [Small Business](https://www.loyaltylevers.com/examples/tag/small-business) [Personalized Loyalty Program](https://www.loyaltylevers.com/examples/tag/personalized-loyalty-program)

## [Insider advice on optimizing your loyalty program performance](https://www.loyaltylevers.com/examples/insider-advice-on-optimizing-your-loyalty-program-performance)

Thanks to the expert contributions from LoyaltyLevers’ tech partner network, we’ve curated the most actionable insights and impactful tips on how to boost loyalty program performance and ROI.  Key themes include increased use of zero-party data, subscription-based loyalty programs, B2B loyalty, personalized loyalty programs, gamification loyalty programs and loyalty program partnerships (coalitions).

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[![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) Jan 23, 2024, 6:04:37 AM

[Read more](https://www.loyaltylevers.com/examples/expedia-group-launches-one-key)

[Loyalty Program Design](https://www.loyaltylevers.com/examples/tag/loyalty-program-design) [Loyalty Program Examples](https://www.loyaltylevers.com/examples/tag/loyalty-program-examples) [Points Rewards Program](https://www.loyaltylevers.com/examples/tag/points-rewards-program)

## [Loyalty Program Examples: Expedia Group launches One Key](https://www.loyaltylevers.com/examples/expedia-group-launches-one-key)

## Overview

 

One Key, Expedia Groups’ new loyalty program, is designed to knit together their three main businesses: VRBO, Expedia and hotels.com. The program claims 168MM members worldwide, introducing the first vacation rental loyalty program and an advantage for VRBO over Airbnb.

[![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) Oct 11, 2023, 9:20:21 AM

[Read more](https://www.loyaltylevers.com/examples/7-types-of-loyalty-programs)

[Sentiment Builder](https://www.loyaltylevers.com/examples/tag/sentiment-builder) [For CEO/CFO/CMO](https://www.loyaltylevers.com/examples/tag/for-ceo-cfo-cmo) [Engagement Activators](https://www.loyaltylevers.com/examples/tag/engagement-activators) [Loyalty Program Design](https://www.loyaltylevers.com/examples/tag/loyalty-program-design) [Loyalty Program Examples](https://www.loyaltylevers.com/examples/tag/loyalty-program-examples)

## [7 Types of Loyalty Programs](https://www.loyaltylevers.com/examples/7-types-of-loyalty-programs)

Points Rewards programs are certainly a popular form of loyalty program, but it's important to remember that there are numerous loyalty program designs that don’t include points at all. In fact, there are 7 distinct types of loyalty programs to consider when revamping a loyalty program or starting a brand new one. A sound loyalty program design process will start with your objectives and the unique opportunities that exist for your brand, and only then move to program concepts that are best aligned. Although you’ll want to mix and match to achieve a balanced program design, these 7 different loyalty program types provide a good starting point for brainstorming and ideation.

[![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) Dec 4, 2022, 8:09:00 AM

[Read more](https://www.loyaltylevers.com/examples/starbucks-and-delta-launch-new-loyalty-program-partnership)

[Loyalty Program Design](https://www.loyaltylevers.com/examples/tag/loyalty-program-design) [Loyalty Program Examples](https://www.loyaltylevers.com/examples/tag/loyalty-program-examples) [Loyalty Program Partnerships](https://www.loyaltylevers.com/examples/tag/loyalty-program-partnerships)

## [Starbucks and Delta launch new loyalty program partnership](https://www.loyaltylevers.com/examples/starbucks-and-delta-launch-new-loyalty-program-partnership)

Starbucks and Delta [recently announced](https://stories.starbucks.com/press/2022/delta-air-lines-and-starbucks-launch-loyalty-partnership/) a significant new loyalty program partnership that offers members of both programs easy and innovative ways to earn more Stars and SkyMiles.  It also includes some unique aspects delivering special treatment along with a sense of exclusivity.  This move is a strategic one for Starbucks in particular, and sets the stage for more of these types of Loyalty Partnerships.  This article digs into the five key features of this innovative loyalty partnership that can serve as inspiration for any loyalty program design.

[![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) Oct 26, 2022, 10:57:51 AM

[Read more](https://www.loyaltylevers.com/examples/loyalty-program-partnerships-united-mileageplus)

[Loyalty Program Transformation](https://www.loyaltylevers.com/examples/tag/loyalty-program-transformation) [Loyalty Program Design](https://www.loyaltylevers.com/examples/tag/loyalty-program-design) [Loyalty Program Examples](https://www.loyaltylevers.com/examples/tag/loyalty-program-examples) [Loyalty Program Partnerships](https://www.loyaltylevers.com/examples/tag/loyalty-program-partnerships)

## [Loyalty Program Partnerships: United MileagePlus](https://www.loyaltylevers.com/examples/loyalty-program-partnerships-united-mileageplus)

Loyalty program partnerships can dramatically increase the relevance and appeal of loyalty programs for any participant brand, particularly those with infrequent purchases or smaller customer bases. For the anchor/sponsor brand, it can help expand your reach into new segments or markets. In either case, tapping into the right kind of loyalty partnerships is beneficial for two reasons: you attract more high potential customers to your brand, while also expanding relationships with your existing customers. With the advent of technology solutions and open API’s, connecting with loyalty partners is easier and more cost efficient than ever. In terms of best practices, United Airline’s MileagePlus program provides a comprehensive example of loyalty partnership design.

[![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) Oct 17, 2022, 12:00:00 AM

[Read more](https://www.loyaltylevers.com/examples/personalized-loyalty-programs-7-rewards)

[Loyalty Program Design](https://www.loyaltylevers.com/examples/tag/loyalty-program-design) [Loyalty Program Examples](https://www.loyaltylevers.com/examples/tag/loyalty-program-examples) [Personalized Loyalty Program](https://www.loyaltylevers.com/examples/tag/personalized-loyalty-program)

## [Personalized Loyalty Programs: 7Rewards](https://www.loyaltylevers.com/examples/personalized-loyalty-programs-7-rewards)

Personalized Loyalty Programs succeed based on their ability to tailor offers, point earning opportunities and/or rewards based the member’s behaviors and interests. The personalization can take place at a segment level, grouping similar members together and customizing accordingly, or at the individual level based on Artificial Intelligence and Machine Learning. While it is a heavier lift from a technology standpoint, the benefits are significant vs one size fits all schemes because the incentives can be structured much more surgically, and test/learn can be applied to optimize. 7-Eleven’s 7Rewards program has over 55 million US members, and has rocketed to the forefront of the loyalty arena with their innovative program. A big part of that is based on personalization of the experience across all channels.

[![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) Oct 5, 2022, 8:15:00 AM

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