--- title: "LoyaltyLevers Balanced Scorecard: Measuring Engagement" description: Engagement is a leading indicator of Loyalty Program success. The five measures of loyalty program engagement are detailed in this article. image: https://www.loyaltylevers.com/hubfs/Engagement%20Scorecard.png --- [![LoyaltyLevers Loyalty Consulting](https://www.loyaltylevers.com/hs-fs/hubfs/LLLogoBlack.png?width=478&height=123&name=LLLogoBlack.png "LoyaltyLevers Loyalty Consulting")](https://www.loyaltylevers.com) - [Consulting](https://www.loyaltylevers.com) - [Design](https://www.loyaltylevers.com/loyalty-design) - [Benefits](https://www.loyaltylevers.com/loyalty-program-benefits) - [KPI's](https://www.loyaltylevers.com/loyalty-kpi) - [Software](https://www.loyaltylevers.com/customer-loyalty-software) - [Case Studies](https://www.loyaltylevers.com/examples) - [Contact Us](https://www.loyaltylevers.com/contact_us) Open main menu [![LoyaltyLevers logo](https://www.loyaltylevers.com/hs-fs/hubfs/raw_assets/public/loyalty-levers-theme/images/logo-icon.png?width=256&name=logo-icon.png "LoyaltyLevers logo")](https://www.loyaltylevers.com/) - [Consulting](https://www.loyaltylevers.com) - [Getting Started](https://www.loyaltylevers.com/getting-started) - [Design](https://www.loyaltylevers.com/loyalty-design) - [Benefits](https://www.loyaltylevers.com/loyalty-program-benefits) - [Lever 1: Behavior Drivers](https://www.loyaltylevers.com/loyalty-program-benefits-behavior-drivers) - [Lever 2: Sentiment Builders](https://www.loyaltylevers.com/loyalty-program-benefits-sentiment-builders) - [Lever 3: Engagement Activators](https://www.loyaltylevers.com/loyalty-program-benefits-engagement-activators) - [Software](https://www.loyaltylevers.com/customer-loyalty-software) - [KPI's](https://www.loyaltylevers.com/loyalty-kpi) - [Margin Lift KPI](https://www.loyaltylevers.com/loyalty-kpi-marginlift) - [Case Studies](https://www.loyaltylevers.com/examples) - [Contact Us](https://www.loyaltylevers.com/contact_us) - [About LoyaltyLevers](https://www.loyaltylevers.com/contact_us-0) Close main menu [Back to Blog](https://www.loyaltylevers.com/examples) [Measurement](https://www.loyaltylevers.com/examples/tag/measurement) [Engagement Activators](https://www.loyaltylevers.com/examples/tag/engagement-activators) [LoyaltyLevers Balanced Scorecard](https://www.loyaltylevers.com/examples/tag/loyaltylevers-balanced-scorecard) # LoyaltyLevers Balanced Scorecard: Measuring Engagement [![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://www.loyaltylevers.com/examples/loyaltylevers-balanced-scorecard-measuring-engagement) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://www.loyaltylevers.com/examples/loyaltylevers-balanced-scorecard-measuring-engagement) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://www.loyaltylevers.com/examples/loyaltylevers-balanced-scorecard-measuring-engagement) As noted in **[Loyalty Measurement: C-Suite Needs a Balanced Scorecard](https://www.loyaltylevers.com/blog/loyalty-measurement-c-suite-needs-a-balanced-scorecard),** executives need a balanced presentation of results to gauge program performance.  Engagement, one of the three elements of the LoyaltyLevers Balanced Scorecard, is a leading indicator of Loyalty Program success. The five measures of loyalty program Engagement are detailed in this article. ## **Deep Dive into the Engagement dimension** Engagement with Loyalty programs is what I’d call a leading indicator. If you have high and growing levels of engagement, good things will happen to loyalty sentiment and program ROI in the near term. If engagement is deteriorating, immediate action is needed. There are 5 dimensions to loyalty program engagement, that focus on both program/benefit engagement, and overall engagement with the program communication and website. Perhaps most important and elusive is creating and tracking advocacy, another key measure. Through a comprehensive analysis, available data is gathered for a minimum 3-year period. If you are just starting a program, these elements should play an important role in defining your reporting requirements. Depending on the program objectives, strategies and tactics in play, each of the 5 elements are weighted accordingly to arrive at one composite index. Custom weighting can be developed based on the context for any individual program. This Loyalty Engagement score can be used to both measure improvements and prioritize where to test and roll out new tactics to increase overall engagement. Implementing personalized, timely and helpful communications will boost engagement rates dramatically. ![Engagement Scorecard](https://www.loyaltylevers.com/hs-fs/hubfs/Engagement%20Scorecard.png?width=1280&name=Engagement%20Scorecard.png)   ## LoyaltyLevers Take: Optimizing Engagement   Engagement is the engine that drives loyalty program impact. Far too many programs, particularly mature ones, fall into the trap of relying on the awards schedule and/or tier structure to do the heavy lifting. Most fail to personalize communications or take even the most rudimentary steps to create authentic engagement. Focusing in this area is a highly cost efficient and speedy way to boost overall program performance. See our [best practices to design and implement Engagement Activators](https://www.loyaltylevers.com/engagementactivators).   ### Comments ## Related Posts ##### [LoyaltyLevers Balanced Scorecard:  Measuring Behavior Changes](https://www.loyaltylevers.com/examples/loyaltylevers-balanced-scorecard-measuring-behavior-changes) As noted in [**Loyalty Measurement: C-Suite Needs a Balanced Scorecard,**](https://www.loyaltylevers.com/blog/loyalty-measurement-c-suite-needs-a-balanced-scorecard)executives need a balanced presentation of... [![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) Jun 22, 2021 4:54:38 PM ##### [Most loyalty programs are poised to miss this moment of opportunity](https://www.loyaltylevers.com/examples/most-loyalty-programs-are-poised-to-miss-this-moment-of-opportunity) **Have no doubt, this is a moment of opportunity for loyalty programs.** Data privacy laws continue to tighten, which... [![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) Jun 10, 2021 10:19:03 AM ![LoyaltyLevers Logo for Loyalty Consulting Services](https://www.loyaltylevers.com/hs-fs/hubfs/LLLogoWhite.png?width=484&name=LLLogoWhite.png "LoyaltyLevers Logo for Loyalty Consulting Services") [Follow us on Facebook](https://www.youtube.com/channel/UCBSPZbL6L_QBaz2QeawBQgg) [Follow us on LinkedIn](https://www.linkedin.com/company/loyaltylevers/) [Follow us on Twitter](https://x.com/loyaltylever) [Follow us on Instagram](https://www.pinterest.com/loyaltylevers/) - About - [Blog](https://www.loyaltylevers.com/examples) - [Contact](mailto:husseyp@loyaltylevers.com) ### Get News and Updates about LoyaltyLevers Copyright © 2026, LoyaltyLevers Privacy Policy | Terms of Use