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Thanks to the expert contributions from LoyaltyLevers’ tech partner network, we’ve curated the most actionable insights and impactful tips on how to boost loyalty program performance and ROI. Key themes include increased use of zero-party data, subscription-based loyalty programs, B2B loyalty, personalized loyalty programs, gamification loyalty programs and loyalty program partnerships (coalitions).
Small business owners are extremely busy, so adding a loyalty program to the list might seem like just more work. Or maybe you’ve tried a loyalty program, and it felt like you were only giving away rewards to customers who would’ve bought anyway. However, with a little set-up, you’ll find that your loyalty program will become the marketing engine for your business. And as highlighted in Software Options for Small Business Customer Loyalty Programs, POS systems that you may already have like Square, Clover and Toast have made it exceptionally easy.
POS Systems like Square, Clover and Toast have revolutionized Customer Loyalty Programs for Small Businesses. Each comes with powerful modules that can be enabled to identify customers and track their purchases, historically a capability limited to larger businesses with sizeable budgets. Combined, these platforms serve nearly 2.5 million small businesses, though a relatively small number are taking full advantage of the loyalty opportunity. This article will provide a review of the loyalty capabilities within each platform and help identify next steps for developing your loyalty program
