--- title: Loyalty Examples | Behavior Drivers description: Behavior Drivers | LoyaltyLevers' comprehensive list of Loyalty Program Examples of successful businesses that drive growth, revenue, and customer retention through loyalty programs. --- [![LoyaltyLevers Loyalty Consulting](https://www.loyaltylevers.com/hs-fs/hubfs/LLLogoBlack.png?width=478&height=123&name=LLLogoBlack.png "LoyaltyLevers Loyalty Consulting")](https://www.loyaltylevers.com) - [Consulting](https://www.loyaltylevers.com) - [Design](https://www.loyaltylevers.com/loyalty-design) - [Benefits](https://www.loyaltylevers.com/loyalty-program-benefits) - [KPI's](https://www.loyaltylevers.com/loyalty-kpi) - [Software](https://www.loyaltylevers.com/customer-loyalty-software) - [Case Studies](https://www.loyaltylevers.com/examples) - [Contact Us](https://www.loyaltylevers.com/contact_us) Open main menu [![LoyaltyLevers logo](https://www.loyaltylevers.com/hs-fs/hubfs/raw_assets/public/loyalty-levers-theme/images/logo-icon.png?width=256&name=logo-icon.png "LoyaltyLevers logo")](https://www.loyaltylevers.com/) - [Consulting](https://www.loyaltylevers.com) - [Getting Started](https://www.loyaltylevers.com/getting-started) - [Design](https://www.loyaltylevers.com/loyalty-design) - [Benefits](https://www.loyaltylevers.com/loyalty-program-benefits) - [Lever 1: Behavior Drivers](https://www.loyaltylevers.com/loyalty-program-benefits-behavior-drivers) - [Lever 2: Sentiment Builders](https://www.loyaltylevers.com/loyalty-program-benefits-sentiment-builders) - [Lever 3: Engagement Activators](https://www.loyaltylevers.com/loyalty-program-benefits-engagement-activators) - [Software](https://www.loyaltylevers.com/customer-loyalty-software) - [KPI's](https://www.loyaltylevers.com/loyalty-kpi) - [Margin Lift KPI](https://www.loyaltylevers.com/loyalty-kpi-marginlift) - [Case Studies](https://www.loyaltylevers.com/examples) - [Contact Us](https://www.loyaltylevers.com/contact_us) - [About LoyaltyLevers](https://www.loyaltylevers.com/contact_us-0) Close main menu # Loyalty Examples Filter by tag All Posts about ## Behavior Drivers [Read more](https://www.loyaltylevers.com/examples/5-ways-to-get-your-loyalty-program-design-revamp-moving) [Emotional Loyalty](https://www.loyaltylevers.com/examples/tag/emotional-loyalty) [Behavior Drivers](https://www.loyaltylevers.com/examples/tag/behavior-drivers) [Loyalty Program Design](https://www.loyaltylevers.com/examples/tag/loyalty-program-design) ## [5 Ways to Get Your Loyalty Program Design Revamp Moving](https://www.loyaltylevers.com/examples/5-ways-to-get-your-loyalty-program-design-revamp-moving) Over the last few years, I’ve seen client interest grow dramatically in revamping their customer loyalty program design.  The focus has increased as these programs have become a central marketing strategy, and the competitive intensity is fierce.  But change is never easy -- it takes a motivated executive sponsor and the right window of opportunity to get the project moving.  This article lays out some catalysts to get your customer loyalty initiatives moving, and tips on how to design a customer loyalty program for maximum impact. [![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) Aug 6, 2022, 4:53:42 PM [Read more](https://www.loyaltylevers.com/examples/loyalty-program-examples-sephora-vs-ulta) [Sentiment Builder](https://www.loyaltylevers.com/examples/tag/sentiment-builder) [Behavior Drivers](https://www.loyaltylevers.com/examples/tag/behavior-drivers) [Loyalty Program Design](https://www.loyaltylevers.com/examples/tag/loyalty-program-design) [Loyalty Program Examples](https://www.loyaltylevers.com/examples/tag/loyalty-program-examples) ## [Loyalty Program Examples: Sephora vs Ulta](https://www.loyaltylevers.com/examples/loyalty-program-examples-sephora-vs-ulta) Category titans Sephora and Ulta both have powerful loyalty programs, in fact according to Newsweek’s “America’s Best Loyalty Programs 2021” survey they are at parity with each receiving a 7.6 rating from consumers . This article provides a thorough review of each program, digging in to how they are applying loyalty design and best practices. Both programs are strong, with Beauty Insider delivering over 80% of Sephora’s revenue and Ultamate Rewards delivering over 90% for Ulta. However, they take dramatically different approaches, and the contrast provides insight to practitioners who are considering their program design and how it plays to their brand’s strengths. [![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) Jul 30, 2021, 9:34:09 AM [Read more](https://www.loyaltylevers.com/examples/review-of-mymcdonalds-rewards-program) [Behavior Drivers](https://www.loyaltylevers.com/examples/tag/behavior-drivers) [Loyalty Program Design](https://www.loyaltylevers.com/examples/tag/loyalty-program-design) [Loyalty Program Examples](https://www.loyaltylevers.com/examples/tag/loyalty-program-examples) ## [Review of MyMcdonald's rewards program](https://www.loyaltylevers.com/examples/review-of-mymcdonalds-rewards-program) McDonald's is rolling out their Rewards program, so as part of our Loyalty Program Examples series I wanted to take a quick look at how it compares to other fast food programs, in this case Chick-Fil-A One.   McDonald's is usually not the first, but rather takes the time to learn from competitors, coming in later in to outflank them with an informed strategy. [![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) Jul 2, 2021, 11:35:12 AM [Read more](https://www.loyaltylevers.com/examples/loyaltylevers-balanced-scorecard-measuring-behavior-changes) [Loyalty Program Transformation](https://www.loyaltylevers.com/examples/tag/loyalty-program-transformation) [Loyalty Program ROI](https://www.loyaltylevers.com/examples/tag/loyalty-program-roi) [Measurement](https://www.loyaltylevers.com/examples/tag/measurement) [For CEO/CFO/CMO](https://www.loyaltylevers.com/examples/tag/for-ceo-cfo-cmo) [Behavior Drivers](https://www.loyaltylevers.com/examples/tag/behavior-drivers) ## [LoyaltyLevers Balanced Scorecard:  Measuring Behavior Changes](https://www.loyaltylevers.com/examples/loyaltylevers-balanced-scorecard-measuring-behavior-changes) As noted in [**Loyalty Measurement: C-Suite Needs a Balanced Scorecard,**](https://www.loyaltylevers.com/blog/loyalty-measurement-c-suite-needs-a-balanced-scorecard)executives need a balanced presentation of results to gauge program performance.   As part of that, loyalty practitioners must measure and optimize the incremental impact of their programs. LoyaltyLevers Balanced Scorecard provides a unique solution to the challenge of causality.  This article goes deeper into measuring Behavior changes and translating that into an estimate of incremental margin attributable to the program. [![Picture of Phil Hussey](https://www.loyaltylevers.com/hs-fs/hubfs/HusseyProfile.jpg?width=30&name=HusseyProfile.jpg) Phil Hussey](https://www.loyaltylevers.com/examples/author/phil-hussey) Jun 22, 2021, 4:54:38 PM ![LoyaltyLevers Logo for Loyalty Consulting Services](https://www.loyaltylevers.com/hs-fs/hubfs/LLLogoWhite.png?width=484&name=LLLogoWhite.png "LoyaltyLevers Logo for Loyalty Consulting Services") [Follow us on Facebook](https://www.youtube.com/channel/UCBSPZbL6L_QBaz2QeawBQgg) [Follow us on LinkedIn](https://www.linkedin.com/company/loyaltylevers/) [Follow us on Twitter](https://x.com/loyaltylever) [Follow us on Instagram](https://www.pinterest.com/loyaltylevers/) - About - [Blog](https://www.loyaltylevers.com/examples) - [Contact](mailto:husseyp@loyaltylevers.com) ### Get News and Updates about LoyaltyLevers Copyright © 2026, LoyaltyLevers Privacy Policy | Terms of Use