5 Ways to Get Your Loyalty Program Design Revamp Moving
Over the last few years, I’ve seen client interest grow dramatically in revamping their customer loyalty program design. The focus has increased as these programs have become a central marketing strategy, and the competitive intensity is fierce. But change is never easy -- it takes a motivated executive sponsor and the right window of opportunity to get the project moving. This article lays out some catalysts to get your customer loyalty initiatives moving, and tips on how to design a customer loyalty program for maximum impact.