Loyalty Examples

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Gamification Loyalty Programs: Google Local Guides is the G.O.A.T

Google Local Guides may not come to mind as a Gamification Loyalty Program, in fact most consumers aren’t even aware of it. Take a closer look though, and you’ll see that it’s the GOAT of gamification in loyalty programs! How many other programs can tout so many members who have had such a transformative effect on their business? Google Local guides is tough to beat, with over 150 million Local Guides globally, who:

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Loyalty Program Examples: Sephora vs Ulta

Category titans Sephora and Ulta both have powerful loyalty programs, in fact according to Newsweek’s “America’s Best Loyalty Programs 2021” survey they are at parity with each receiving a 7.6 rating from consumers . This article provides a thorough review of each program, digging in to how they are applying loyalty design and best practices. Both programs are strong, with Beauty Insider delivering over 80% of Sephora’s revenue and Ultamate Rewards delivering over 90% for Ulta. However, they take dramatically different approaches, and the contrast provides insight to practitioners who are considering their program design and how it plays to their brand’s strengths.

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LoyaltyLevers Balanced Scorecard: Measuring Loyalty Sentiment

As noted in Loyalty Measurement: C-Suite Needs a Balanced Scorecard, executives need a balanced presentation of results to gauge program performance.  Loyalty Sentiment is one of the three elements of the LoyaltyLevers Balanced Scorecard, with measurement of the appeal of Loyalty Program Benefits and Member Affinity.  These key indicators gauge the equity you are building with positive Loyalty Sentiment and Emotional Loyalty.  This article dives deeper into measuring Loyalty Sentiment.

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Using Surprise & Delight to Build True Loyalty Sentiment

Surprise and Delight is a well-established component to great brand experiences and loyalty programs, harnessing the Decision Affect theory that unexpected outcomes have a greater impact than expected outcomes. Though best suited to service oriented businesses, others have found ways to side-step the challenges of scaling this approach, succeeding brilliantly in deepening emotional connections with their customers.

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